Design with confidence. Communicate with impact
Health innovation is growing fast, but how do you know if your resources are truly working for the people who need them most?
Light Shade assessments give you:
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Real-world feedback from a diverse panel of assessors
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A breakdown based on clarity, inclusivity, cultural safety, and emotional impact
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Suggestions for improvement aligned with the haPPIE™ Equity Engagement Framework
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Whether you're an NHS team, startup, app developer, or content creator, this is how you make your message matter.
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Close the gap between what healthcare says and what people actually hear
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Bridge innovation and lived experience by bringing real people into the resource-testing process
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Offer organisations a structured, equity-driven method to assess and improve communication tools before they reach patients
Whether you’re designing a new leaflet, digital platform, or explainer video, this is where clarity begins.
Your experience can shape the future of care
Too many people have been left out of conversations about healthcare.
If you’ve ever felt misunderstood, unseen, or confused in a healthcare setting, your voice is exactly what’s needed here.
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By joining the haPPIE™ Research Group, you can:
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Help test real tools that healthcare teams use with patients
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Be paid or compensated for your time and insights
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Contribute to a future where everyone’s needs are considered
We especially welcome people with lived experience of:
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Language barriers
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Neurodivergence
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Disability
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Racial or cultural misrepresentation
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Poor maternal care experiences
A Collaboration Rooted in Equity and Innovation
Light Shade is co-led by The Essential Baby Co CIC and CardMedic.
Together, we’re combining lived experience with clinical communication expertise to redesign how healthcare speaks to people.
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The haPPIE™ Initiative is at the heart of this work a growing community of parents, patients, midwives, and researchers building more human healthcare systems.
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We don’t wait for equity.
We build it.
